ABOUT US
Welcome To EAS
John Rosales, Founder and Principal of Effective Asset Solutions, LLC, is a seasoned entrepreneur with nearly 30 years of expertise in business operations, leadership, project management, relationship building, and training & development.
Adding private lending to his wealth creation plan is part of John’s strategy to diversify and grow, while also creating opportunities for others to succeed.
John firmly believes that those who know have a responsibility to share their knowledge and resources to help others flourish.
Through Effective Asset Solutions, he provides reliable and flexible funding solutions tailored to the diverse needs of real estate investors.
Whether you’re tackling a Fix & Flip, growing your Buy & Hold portfolio, embarking on New Construction, or refinancing an existing property, John is committed to helping you secure the funding you need to make it happen.
John’s approach goes beyond providing capital. He is a consultative problem solver who acts as a trusted advisor to his clients.
From exploring funding options to crafting exit strategies and long-term investment plans, John brings his depth of experience and a genuine desire to see others thrive to every conversation.
Ready to take your real estate investments to the next level?
Connect with Effective Asset Solutions and let John help you find the right solutions to grow your portfolio and achieve your goals.
Visit www.EffectiveAssetSolutions.com to get started on your growth journey.
$600M +
Funded Projects
1,000 +
Projects Funded
18+
Combined Years Experience
OUR VISION
Mastery In Financial Management.
The knowledge and insights gained through a host of economic cycles has guided our team to acquire in whole or in part, over $500 million in assets across the globe including land, office buildings, flex spaces, multi-unit residential buildings, mobile home parks, industrial parks, distressed residential properties, and private lending.
90%
Conversion Rate
OUR MISSION
Assisting You In Reaching Your Financial Objectives.
Exceptional communication skills
Superior managerial acumen
Deliver customized financial counseling
Supply educational resources on finance
TESTIMONIALS
Results Speak For Themselves
"I live in Vancouver and invest across the US. The exchange rate makes it necessary to leverage capital from a trusted source that acts as my partner, not just another lender. They’ve given me an extra set of eyes with 'boots on the ground diligence' to help me grow my portfolio wisely."
– Jeffery B –
Vancouver CA
"Huge thanks to EAS for showcasing our efforts and journey on this project. We are blessed to have the opportunity to partner with amazing firm."
– Yanira Suarez –
CEO
"Character, Integrity, Transparency, Fully Vetted Investments and Great Returns!"
– Shawn A. Sullivan –
CEO
EAS is a private money lender providing business purpose loans for real estate investments. * We do not give tax or legal advice. Please consult an attorney, CPA, or licensed professional for your needs. All examples and case studies are for educational purposes only.